Larbi Alaoui Belrhiti is a successful tech entrepreneur with 20 years of experience in the digital industry. He is the founder and co-CEO of YoLaFresh, a tech platform that connects small-holder farmers with traditional retailers of fruits and vegetables, eliminating intermediaries to help retailers pay less and producers get more of the profit faster. Larbi was previously part of the top management of Jumia Group, the leading e-commerce player in Africa. He also founded Avito.ma, the leading online classifieds site in Morocco, and TheMafiaBoss.com, one of the first online games companies. Larbi holds an Executive MBA from HEC Paris and a Master and a Bachelor of Computer Science from McGill University.