Zeena Majali

After working in the fields of market research and advertising in both Jordan and the US, Zeena in 2007 started her entrepreneurial journey by co-founding Crystel, the first independent multilingual outsourcing contact center in Jordan, with a vision of changing the face of customer service experience in Jordan and the Middle East. Crystel currently employs around 1,600 Jordanians and is serving various companies from around the globe. Zeena’s latest entrepreneurial journey involves co-founding Xina AI, mainly focusing on building the first Intelligent Arabic Voice Assistant.